PRODUCT BENEFITS Silicone-free. Strengthens hair day after day. 97% less hair fall due to breakage from brushing*. Named in SheFinds. com “Best New Beauty Awards 2020 REDUCE BREAKAGE NOURISHING HEALTHY HAIR Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo. . | Kérastase - Serum Fortifiant Luxury Hair Serum - 90 ml.