Tartar control kills germs. Fights tartar buildup & kills 99.9% of germs. For up to a 3x longer lasting clean feeling (vs. brushing alone). Clinically proven. Kills germs by millions on contact. Listerine Ultraclean with Everfresh Technology has the benefits of Original Listerine Antiseptic with an added tartar control ingredient. Plus, it provides up to a 3x longer lasting clean feeling versus brushing alone. This formula is not sold to any retailer as a store brand. www.listerine.com. Questions? Call toll-free 888-222-0182 or 215-273-8755 (collect). Care to recycle.