OGX® Ever Straight Brazilian Keratin Therapy. Anti-breakage serum. An exclusive blend of antioxidant rich coconut oil along with lush keratin proteins to strengthen and soften the hair, while avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine. Beauty pure and simple. Formerly Organix®. Why you want it.. this rich formula of Brazilian coconut oil and keratin proteins adds a brilliant glow and luminescent shine. Not tested on animals. Earth friendly environmental packaging. 18M. Reduce, reuse, recycle. Questions beautypureandsimple.com.