Convenient & quick - use 2-3 times weekly & no toothbrush required! The ONLY toothpaste awarded by Veterinary Oral Health Council. Regular use protects pets from plaque growth, which prevents teeth problems & other dangerous, costly diseases. Ingredient Calprox clinically proven to safely & gently prevent plaque, fight bacteria, decrease bad breath & whiten teeth. Safe, food grade ingredients & contains no flouride, parabens, silica, sulfates or dyes. Just swipe around pet's teeth with finger. Pets love the London Broil flavor, tastes like a treat!.