Lift your lashes higher with our most eye-opening mascara yet. Enjoy up to 24 hours of wear. Revlon So Fierce! Eyes Wide OpenTM Mascara contains an innovative LiftLash formula that delivers weightless texture for lifted maximum volume. It’s infused with Cannabis Sativa (Hemp) Seed Oil that conditions for healthy-looking lashes. The curvaceous Push Up Brush grips the tiniest of lashes to lift and volumize. Its six product reservoirs deliver formula to coat every lash and thicken lashes from root to tip. Smudge-resistant and flake-resistant.