The beginning.. It was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War and a newly crowned young Queen symbolized peace and prosperity. This time gave way to much progress, innovation and a new way of life, one of euphoria and confidence. It was in this watershed year the St James of London brand of all-natural men’s grooming products premiered, bringing to light a higher level of shaving regimen for men.
The beginning.. It was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War and a newly crowned young Queen symbolized peace and prosperity. This time gave way to much progress, innovation and a new way of life, one of euphoria and confidence. It was in this watershed year the St James of London brand of all-natural men’s grooming products premiered, bringing to light a higher level of shaving regimen for men.