It's high time to celebrate your hair! L'Oreal's Superior Preference Fade-Resistant color in every box keeps your hair true-to-the-tone for weeks, with every strand shining with rich, long-lasting color. Color won't turn dull or brassy. Care Supreme conditioning provides up to six superior treatments, enriched with Vitamin E and UV filter to help defy fade-out and dry-out. Now more advanced than ever, Superior Preference's exclusive color-saving system assures that your hair stays so soft and alive with color!.